TINAWR Forbidden Fruit Merlot 2010

TINAWR – This Is Not A Wine Review – As loyal listeners / readers of my podcast / blog know, I’m really not big on wine reviews and tasting notes. Yes, they might be useful for learning about particular wines and perhaps they might be interesting to read in magazines now and then. But as a method of critical evaluation (usually concluding with a ‘ranking’ of some kind) I find they always fall short and reflect only how close or far a particular wine comes to the personal preferences of the reviewer. I can’t say that my own preferences won’t intrude on these either but my goal is to simply tell you about wines, wineries, and people that I discover on my journey while working and living in wine country. Even if you never get to visit these places, I hope that you can at least gain a little insight into what makes them tick and perhaps make them a part of your next journey in wine country. At the very least, maybe it will bring out another dimension in the wine that you may have not been aware. As always for me, I am always amazed at the memories that can come back when I taste of bottle of wine that I might have purchased years previously and perhaps that will make for some interesting reading. So here goes…


Bright red fruit, sour cherry candy, violets, brick dust, and cocoa are the big aromas and flavors I get on this wine. It is a thousand watt merlot that blended from Similkameen and Okanagan fruit, all sustainably and/or organically grown. Forbidden Fruit Winery, through owners Steve Venables and Kim Brind’Amour, are very aware of the way farming practices can influence the wines that they produce as well as the environment. It’s something that they’ve been doing way back before buzzwords like ‘organic’ and ‘sustainable’ were cool. They’ve been growing fruit on their property, Ven’Amour Organic Farms, since the 70’s and have made a name for themselves with fruit wines until recently when they began to dabble with grape wine that they release under their Earth Series brand. As Steve has told me before, “Grapes are actually just fruit!”

I’ve been fortunate to visit Steve at the winery on more than a few occasions over the last few years for interviews for local wine publications as well as a feature podcast here on Wine Country BC. From our conversations it is clear that Steve is committed to growing fruit, crafting wines, and building his business in ways that take into account the needs and ecological capacity of the land on which he lives along with the impact his business may have on the world at large. He has an awareness of the world that I admire and it is reflected in the business decisions he makes. Somehow he is able to create this little oasis of calm and tranquility that I absolutely love to visit whenever I can. It’s such a quiet and peaceful wine tasting experience and it’s something that I think I can taste when I drink Forbidden Fruit wines.

When I recorded the podcast with Steve a while ago, it was a beautiful sunny and warm day in February. The wine shop is right on the Similkameen River with a picnic spot between shop and the first row of apple trees to the north. Usually when I record podcasts on location, I’ll use the tasting bar to set up my recorder because they are at a good height for capturing the conversation. Some wine shops have very good sounding ambiance which makes for an interesting recording. In speaking with Steve about Forbidden Fruit and organics, it seemed silly not to capture that conversation without making use of the natural soundscape of their location. As a result, I was able to capture our conversation with the sounds of the the wind, eagles hunting overhead, and the Similkameen River flowing in the background.

They have expanded the Earth Series wines to include other varieties (including a wonderfully aromatic Sauvignon Blanc) and have a large selection of fruit wines (from dry table wines, sweet and fortified dessert wines) which makes for a most challenging tasting bar experience. After a day of tasting grape wines, the refreshing qualities of the fruit wines seem to cleanse the pallet and challenge my vocabulary at the same time. Spend a day tasting everyone’s Pinot Gris, Chardonnays, Merlots, and Cabernet Sauvignons, and the same descriptors will keep creeping in. Taste a sample of the Plum Noir and suddenly all of those words you’ve been leaning on until then will simply not apply. I’ve probably made up more words with Forbidden Fruit’s wines just to describe some of the new tastes that I was expeiencing.

I purchased this bottle of 2010 Merlot on one of my visits to Forbidden Fruit WInery in the Similkameen Valley and these are some of the thoughts that I recall from this bottle. Cheers from wine country!