Podcast 144 – The Merits of VQA

20140625-212951-77391705.jpgOk, this is a big one. Calli, while studying at UBC last semester, created a podcast for a course called Land and Food Systems. She interviewed two people (with opposing views) about the Vintner’s Quality Alliance (or VQA) and presented it in the form of a podcast. The people that she interviewed were Harry McWatters and Jeff Martin!! I could not believe it when she told me and couldn’t wait to hear the final result. It has spectacular arguments from both sides and for wine nerds like myself, there has always been a fair amount of controversy within the wine community about the merits and use of VQA and I can’t even imagine two other people in BC wine more qualified to discuss this topic.

Cheers from wine country!

~Luke

2 thoughts on “Podcast 144 – The Merits of VQA

  1. Great work, Calli!
    …I had no idea that VQA took 30% off the bat. Regardless, interesting debate on whether or not having a VQA label is worth it or not. While Harry makes some good points about providing the consumer with a standard, Jeff also plays on the “it’s just a label” stance. Lots to think about. Thank you!

    • Yeah, I was really excited about this one when Calli first sent it to me. Lots to talk about re: VQA. It’s something that I’d really like to explore more in the future. I think more debate on it is necesary.

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