Wineries Need to Give Wine Bloggers More Respect

I didn’t get to attend this year’s Wine Blogger’s Conference but still somehow feel the need to ‘spread the word’ a little and Valerie has done a great job with this article. You should also read the comments below it for some added arguments pro and con as well as alternative viewpoints. Self-reflection and introspection (or navel-gazing) has, for better or worse, always been a significant part of any WBC that I’ve attended (although interestingly less so in Penticton for some reaosn) and apparently this tradition lives on in the recent conference. More than just applicable to wine blogging though, I really think it’s a bigger part of the zeitgeist – musicians have effectively been deprofessionalized slowly over the past 50 years and writers are in that boat now too. Anyone with a big digital camera can be a “professional photographer” or produce videos easily using nothing but an iPad app. People who may have real talent now have a lot of outlets for it but at what cost? I once had a winery tell me, “Thanks for the free publicity!” as I was leaving after recording a podcast and it soured my outlook on blogging and the work I was putting into creating the podcast. Why was I just giving away my skills and working long hours just to tell their story? My online presence changed soon after that as I moved from a “tell their story”-mode to a “tell it like I see it”-mode. As such, I now rarely introduce myself to new wineries anymore preferring to receive a more ‘anonymous’ public experience of the wine shop (which is what most of my readers / listeners will get) instead of getting whatever VIP treatment the winery can offer. I’m not interested in free wine, I’m interested in *wine* and at this time of my blogging / podcasting life, I will say what I want to say. If your winery has a wine that interests me, I will write about it or include it in a podcast. I can only write about my point of view. I think people who read wine blogs do so because of they know that it’s someone’s point of view and not contrived marketing. That’s where I think wine bloggers need to focus – tell your story, not theirs.

The Demystified Vine

Inspired at the 2014 Wine Bloggers Conference

I was recently at the 2014 Wine Bloggers Conference in Santa Barbara, California, on a scholarship. During the conference, I attended a number of intensely interesting seminars, in addition to having some serious talks with industry folks about wine. I spoke with fellow bloggers, PR reps, wine writers, winery owners, and even winemakers. Throughout the conversations and seminars, I kept pondering on the relationship between wineries and wine bloggers, and that this relationship needs to be developed and intensified.

Relationships2-Brands-Rousers-Luis-Gallardo-300x300 Social web network marketing diagram Brands Rousers Luis Gallardo

Now, before you jump on this, read with an open mind. This post is not being written to complain about wineries intentionally disrespecting wine bloggers. The whole point is to create awareness and dialogue of where wine blogging stands, how wine bloggers are helping wineries, and illuminate the not-entirely-functioning relationship between wineries and wine bloggers…

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