It’s not a new story but seems to be getting some steam on social media these day. I can’t say that I’ve ever really agreed with much of what Anthony Gismondi has written about BC wine but I can say that I’ve learned a lot about wine in general from reading his columns over the years. This article however really hits it and I think it really represents the future of VQA in BC. We need to certify that those grapes come from where they are stated. The words “Naramata Bench” on a label means absolutely *nothing* legally and the grapes for a wine labelled as such can come from anywhere (although most likely the Oliver / Osoyoos area, especially for reds).
While some regions might argue that it doesn’t really matter where the grapes come from, many wine lovers such as myself will argue that it matters quite a lot. If, like myself, you’ve ever been offered a sample of a Syrah from a winery on Vancouver Island, you’ll know how important it is that wines come from *a place* and that honestly representing that on a label should not be belittled. Syrah cannot be grown on Vancouver Island so why, after travelling all that way, would I really want to try a wine made from grapes grown in the Okanagan Valley? When I travel to Creston or Kamloops next year, I want to taste what they have to offer from grapes grown there and not what they’ve imported from another region.
It’s time for wineries to truly represent where the grapes are grown on the label. It’s going to become law anyway so you might as well start now so it’s less of a shock to your customers when you have to.
Cheers from wine country,