Touring off-season is awesome. Here’s why.
- Lots of winery action to see (in the fall during harvest).
- No crowds.
- Special wine tastings.
- No crowds.
- Undivided attention of the wine shop staff.
- Beautiful scenery (colours in the fall, snowy vineyards in the winter)
Sometimes there’s other treats to be had, especially if there’s a regional festival or promotion going on such as OOWA’s Winter in Wine Country or Summerland’s Light Up the Vines.
This biggest piece of advice I can give to anyone looking to tour wine country in the off-season is this:
Like, with an actual phone. Call the winery and find out if they are open and what their hours are. Do not rely on Google, websites (wineries are notoriously slow at updating their own sites), app or blog (including this one) to tell you what the current hours are for any winery. (I had a customer complain to me the other day that Google told her that we were open until 6pm. I told her that we had changed our hours and that we were now open only until 4pm. She then asked why it was listed on Google as being open until 6. I calmly explained that we can’t control Google’s content but in my mind, I face-palmed.) Use the phone and talk to a human.
I used to create a list of wineries that were open in the off-season and some of them are still generally open throughout the year. I’ve stopped trying to update the list since it becomes a crazy case of tracking down information that just isn’t easily available. The general rule of thumb is that the bigger the winery, the more likely it is to be open year-round. They will also be closer to larger towns and on main routes like Highway 97. Some of them may have restricted their hours (again, call first, don’t Google) for the off-season and likely have reduced staff as well. Always book ahead if you’re thinking of arriving with a big group (more than 6).
It’s important to know that not all wines will be available. If you are looking for that fresh and lovely aromatic white wine in the late fall, chances are pretty good that it will have sold out long ago at the winery. Likewise touring in the early spring might mean that the next vintage of your favourite big red won’t be released until mid-July. Some wineries have set schedules for releasing their wines because they know how their wines react in production and plan accordingly. Others release their wines as soon as the previous vintage has sold out. Very few wineries release their wines only when the wine is deemed ready by the wine maker or winery owner. These last two scenarios mean that any particular wine could very likely be released at any time of the year. The best thing is to follow the winery’s website or through social media in advance of your trip and actually ask them directly.
A new experience
Plan on taking your time. I’ve had some of the best experiences in wine shops in the off-season both as a customer and as a wine shop sales person because I wasn’t in a rush. I’ve had many great conversations and learned a ton of information about wine at these times. I remember going to visit a winery for the first time in July and feeling irritated that there were so many other people around. I didn’t get have even half of the experience that I’d hoped for. It wasn’t the winery’s fault, it was mine because I expected to have an experience that was just not possible at that time of year. I still avoid going to wineries in the height of summer if I can. I also see very little industry visiting the wineries during the summer where I’ve worked.
Be considerate of their time
Also note, if you are going to call your favourite small winery and get them out to open their wine shop for you, you’d better be in the mood for making a big purchase. And just so we’re clear, 4 bottles of wine is not a big purchase at most small wineries. It may be big for some but it’s hardly worth opening up a wine shop for only a few bottles. You should be willing to purchase upwards of a half-case minimum (6 bottles) but a full case is more like it. This precludes the whole ‘shopping around’ experience that is much easier to do in the summer. I recommend only visiting wineries that you are at least somewhat familiar with and know that you enjoy their wines. Nothing is more annoying to a winery owner as opening up a wine shop, talking about and maybe pouring wines for a half-hour only to have the people say thanks and leave. Do your research first and be ready to load up the car. Buy a bottle at a VQA or private liquor store first to see if you like the wine before making the call to the winery.
Have a great time touring wine country in the winter. Don’t forget your camera – it’s pretty here all the time! Cheers from wine country!