Regional Marketing in BC

Regional associations of wineries (sometimes blandly referred to as "generic marketing bodies" in the wine industry) are not a new phenomena in B.C. They lurk in the background of tastings and marketing campaigns in the Okanagan, Vancouver, and other key markets. I'm not even sure that many consumers are all that familiar with them specifically …

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Planning your trip to wine country

It's that time of year again! The time when Google searches, dog-eared Wine Trails magazines, and copies of John Schreiner's tour books start occupying all of your reading time in anticipation of your trip to the Okanagan this summer. Where are you going to stay? What are you going to do? Which wineries will you …

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