Regional Marketing in BC

Regional associations of wineries (sometimes blandly referred to as "generic marketing bodies" in the wine industry) are not a new phenomena in B.C. They lurk in the background of tastings and marketing campaigns in the Okanagan, Vancouver, and other key markets. I'm not even sure that many consumers are all that familiar with them specifically …

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BC VQA Golden Mile Bench is on its way

The Golden Mile Bench wineries are now well on their way to having the Okanagan's first sub-appellation. It represents the first serious step in narrowing the focus of BC wines, stratifying the growing regions, and shining some light on what those many microclimates can contribute to the wines we drink. This could be an ugly …

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