Regional Marketing in BC

Regional associations of wineries (sometimes blandly referred to as "generic marketing bodies" in the wine industry) are not a new phenomena in B.C. They lurk in the background of tastings and marketing campaigns in the Okanagan, Vancouver, and other key markets. I'm not even sure that many consumers are all that familiar with them specifically …

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Podcast 146 – Wine Tour Companies Part 3

Ok, there's been a lot of articles lately so let's get back to the podcasts. Anyone who has toured the Naramata Bench in the summertime will recognize the name Top Cat Tours. Their buses are almost synonymous with wine touring in Penticton. As one of the oldest wine touring companies in the Okanagan starting in …

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Five BC Wine Touring Secrets

It's wine touring season again! Time to squeeze up to the wine shop bar, taste a few wines, buy a blingy t-shirt with a half-case, and head to hotel lounge before dinner. Wine country touring can sometimes feel a little more rushed less vacation-like at times, but the fun is always there for you to …

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Podcast 97 – BS Rosé

This week, we focus on something that a great many 'serious' wine lovers seem to disregard: Rosé. It's almost a bad word among a certain generation of wine lovers who won't touch the stuff. THAT IS GREAT!! Please keep ignoring it! Keep assuming that it's all simple, sweet, girly wines and pay no mind to …

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Podcast 95 – Light Up the Vines Part 2

My coverage of Summerland's Light Up the Vines festival continues with this podcast. I had the amazing opportunity to interview someone who is normally the one that interviews other people - amazing people in the world of wine and music - Terry David Mulligan, host of Tasting Room Radio and Hollywood and Wines, joins me …

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Podcast 94 – Light up the Vines Part 1

Summerland is a lovely town north of Penticton. I lived in Summerland briefly for my first season in the Okanagan Valley and I thoroughly enjoyed it there. Every fall they have a Festival of Lights and this year they sweetened the deal with an artisan's market and a Light Up the Vines winery shuttle bus …

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